Linking Websites.

Example 1, Data Base duplication. (Africa Concierge, top right)

A current example of website databases linking through our network is www.ExperienceAfrica.com Experience Africa has been set up and is an accredited tour operator operating in the mid to high end sector, generating revenue by earning commission when booking travel arrangements for their clients. Commission received is from 25% to 50%, a 2 week holiday including a safari generates between $5,000 to $25,000.

Have a look at www.AfricaConcierge.com.  This has been made for Sotheby’s Realty Cape Town. This website is a duplicate of the Experience Africa website save company details, colours, logo & home page text.

This is the easiest duplication method and can be done automatically. Currently this website does not link or network with the main SOTHEBY’s SA or international sites. All be it SOUTHEBY’s corporate have asked for further meetings.

In the financials the above connection is called “Out The Box” Software and is recorded as only generating a 20th of a liked website, generating SIENNA $625 a year. In reality Africa Concierge has already passed this target, but my estimates take account for “Out The Box” users that will start to network but not be successful.

As soon as SIENNA 1.01 is developed the out the box software will be available by free download. Unlike Africa Concierge new users will have a number of look and feel options or “skins” so there new website looks original.

Example 2, Web Feed. (Dogon Group, middle right)

This site currently linked to SIENNA, although CEO Denise Dogan wishes to join the network, so she can offer Hotels and Safari’s top her website. Unlike SOTHEBY’s, sDenise is not currently interested in uploading her companies properties on to the network, and hence Dogon Group become 

Our first duplicate site is finished www.AfricaConsierge.com for Sotheby’s Realty CT (pictured left). It’s not just tour operators that have clients that wish to travel to Africa, many businesses will benefit, concierge companies, villa rental companies, Estate Agents, even the venues themselves will benefit for offering additional venues in a multi leg holiday. 

LEO Trippi.
Now that the research has been done, the website launched and staff trained it’s time to get some clients. Rather than advertise in print media or on Google creating an affiliate network is without cost. There are literally hundreds maybe thousands of international tour operators that do not specialize in Africa but have repeat clients that would like to go. A good example would be Leo Trippi pictured top right. When Leo Trippi gets an enquiry they contact Experience Africa (or another) and ask them to put the holiday together for them. 

As Experience Africa book accommodation directly with the Villas, Hotels & Safaris they have developed a close relationship with suppliers and so receive from 25% to 50% discount. Experience Africa will offer Leo Trippi venues that offer a 35% discount or more and pass on a 20% discount. Financially it works for both parties. 

Not being a specialist in Africa Leo Trippi’s website has a couple of villas and safari’s and small write up on Africa, enough to convince a loyal client that they have some knowledge but when it comes to putting a package together a broader range of venues is needed, so photographs and descriptions are emailed back and forth from Experience Africa to Leo Trippi to the client, the last thing Leo Trippi are going to do is to introduce their client to their suppliers website . The email sending process is slow, can be confusing and lacks professionalism decreasing the likelihood of the client booking.

Providing Leo Trippi with a comprehensive website benefits them in many ways, there agents will have greater product knowledge, communication with their clients will be seamless and immediate, plus their clients will have more options to browse through. Also their website visitors are more likely to enquire in the first place.  A win win situation.
To avoid confusion please understand Experience Africa is just the demo model. In reality Leo Trippi given their new website will be able to put the holiday together themselves and book venues directly through Sienna.  

Another think to consider is that the knife cuts both ways. Not only will Leo Trippi book Sienna’s venues, Leo Trippi will also upload their exclusive portfolio of Ski Chalets for other affiliates to book. Streaming the Experience Africa data to the Leo Trippi website and changing the layout to Match Leo Trippi’s design was too time consuming for our demo model, so for our first test example we teamed up with Sotheby’s. 

Our first duplicate site is finished www.AfricaConsierge.com for Sotheby’s Realty CT (pictured left). It’s not just tour operators that have clients that wish to travel to Africa, many businesses will benefit, concierge companies, villa rental companies, Estate Agents, even the venues themselves will benefit for offering additional venues in a multi leg holiday. 

The Africa Concierge website is near an exact duplicate of the Experience Africa website save company details, but it’s not linked to the Sotheby’s main site, if it were it would be very successful.

 Look at the two websites below, identical layouts so you believe it’s the same website. Look at the tabs inside the pink circles, that’s how one navigates between the two different website.  The DG Rentals site was created in 2003 by my then employee Will Mellor, now it now contributes significant income and brings new core business to D G’s property sales site. D&G like Leo Trippi are very keen for us to provide them a travel site. Denise Dogon (CEO) further mentioned that she was looking to overhaul all of her websites, as our website templates are totally adaptable and easy to customise in time she will consider transferring all her property data to our template, I expect this to happen often, people will start using our additions but then integrate their own stock and homepages.